1

Look at it, tackle it, deal with it and attack it from all sides. Communication is spherical multiperspectivity. Communication is 360°

2

Keep in touch. Keep it fresh. Keep it relevant. Ideas are not meant to be pickled, kept in the fridge or stored away for a rainy day. Ideas are meant to be served up. Right now.

3

If you’re going to do something, make it count. Give it meaning. Make sure you’re constantly stirring up emotions and building relationships. That’s what marketing is all about.

4

We’re not all the same, so why try to communicate in the same way with everyone? Be individual. Target your messages. Open up dialogues.

5

Not all clients are the same either. Respect the past and current communication needs of each client and work together for the future.

6

The client drives his brand, we’re simply his GPS.

Not everything has been done before. When you get the opportunity to innovate – jump at it.

7

Work hard. Play hard. Stay weird. Keep calling weird normal.

 

8

No department is independent. We’re good at different things but we’re better when we’re united.

 

9

Don’t stick to what you know. Go with your gut. Roll with different disciplines, mediums and strategies. Success doesn’t come with a set formula. It’s a mix and match of courage and knowledge.