PHILOSOPHY

We have a different philosophy.

Ad agencies believe in advertising.

We believe in true, 360º marketing and communication.

This means we are always open to novelty and innovation and we propose what is best for the brand and its consumers, not the agency.

We consult and design real 360º strategies by analysing the brand and the consumer from a 360º perspective.

We design activities that stir emotions and build relationships.

WAY OF THINKING

We are anti-mass communication.

We salute personal communication across all media.

Every single consumer is a unique individual, with multiple roles, attitudes and concerns.

We want to direct our marketing activity or our communication to every single consumer directly – not to different media.

Media are merely vehicles for carrying across the message we prepared.